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Protein has been a staple ingredient for decades in the sports nutrition category. People from health & active nutrition consumers to fitness enthusiasts and athletes lean on protein to better their performance and improve their recovery. And yet, while whey protein continues to rule this space, the market continues to make room, LOTS of room, for new protein sources like pea, chia, and more. But how do they compare to the industry’s leading standard, whey protein?

 

In this webinar you will learn about:

• The leading protein trends and categories – whey protein vs. everything else

• How consumers are embracing—or not embracing—newer protein sources

• Ways companies are reducing protein payloads in an effort to improve sensory characteristics of products

• The commoditization of protein and how brands can differentiate

• Innovations that make protein work better

 

Joshua Schall 

Entrepreneur, Functional CPG Strategist & Early-Stage Investor 

J. Schall Consulting